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Our Brand

HBL's brand identity is the outward expression of what we stand for as an organization. This is summarized in our vision, mission and is supported by our values.

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Vision

"Enabling people to advance with confidence and success"

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Mission

"To make our customers prosper, our staff excel and create value for shareholders"​


Values

HBL's values are the main principles that define its corporate culture. These are brought to life through the Bank's employees' attitudes and behavior.


Integrity - Be Ethical and Fair

  • We honor our commitments and do what is right
  • ​We are fair, respectful and honest at all times
  • ​We are ethical in our decisions and interactions
  • We take responsibility for our actions
  • We are prudent and responsible with the assets entrusted to HBL
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Customer Centric - Deliver Great Experiences

  • We value our clients and develop products and services around their needs
  • ​We provide exceptional service to all we serve
  • We understand and respect our customers
  • We deliver solutions that add value to our customer’s lives
  • We consider the impact of our policies and decisions on our customers
  • We are fully transparent with our customers
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Value People - Respect, Empower, Appreciate

  • We treat our people equitably and make decisions on merit
  • We invest in people and provide opportunities for learning and growth
  • We empower people to do what is needed for success
  • We provide a positive and collaborative work environment
  • We celebrate our successes and recognize people for their contributions
  • We encourage and embrace diversity
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Progressive - Innovate and Challenge

  • We challenge our thinking to raise the bar
  • We encourage our team members to question the status quo
  • We innovate and adapt to change
  • We positively impact and serve the communities in which we live
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Excellence - Be your best

  • We lead in our industry
  • We take ownership of what we do
  • We relentlessly pursue quality without compromise
  • We consistently adhere to measurable standards and look for ways to exceed them
  • We benchmark against the best.
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