Our brand identity is the outward expression of what we stand for as an organization. This is summarized in our vision, mission and is supported by our values.
Enabling people to advance with confidence and success
To make our customers prosper, our staff excel and create value for shareholders
Our values are the main principles that define our culture and are brought to life in our attitudes and behavior. Our values make us unique and unmistakable.
We believe in the advancement of society through the adoption of enlightened working practices, innovative products and processes, and a spirit of enterprise.
We need to fully understand the needs of our customers and to adapt our products and services to meet their requirements. We always endeavor for customer satisfaction as our primary goal.
This is at the core of everything we do. The markets in which we operate are becoming increasingly competitive providing our customers an abundance of choice. Only by being the very best – in terms of the services we offer, our products and premises – we become successful as we continue to grow.
We are the leading bank in Pakistan, and our success depends upon building trust at every level. Our customers – and society in general – expect us to possess and steadfastly adhere to high moral principles and professional standards.
We believe in giving opportunities and advantages to our employees on the basis of their ability. We reward achievements and provide enriching career opportunities for all.